【品牌專訪 x Linda】Beara Beara 英倫背包

【品牌專訪 x Linda】Beara Beara 英倫背包

linda_beara beara1

當我第一眼看到他的時候,
我知道我將會成為到哪都被稱讚的媽媽。

這是來自英國倫敦的新銳品牌 Beara Beara,
今天訪問的是品牌創辦人 Jake,
讓我們一起來發掘這漂亮書包的品牌故事!

Beara Beara 官網
Beara Beara 臉書
Beara Beara @Wolf & Badger全球商店

linda_beara beara2

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► 品牌“Beara Beara”命名由來?

Jake:Beara 是愛爾蘭西南半島的名稱,我長大的地方。那是個美麗的地方,有很多山、湖泊和河流,我總愛回去那裡。我在命名品牌的時候,想找一個沒有任何含義的詞,而我又很自豪我來自”Beara”,所以它似乎非常適合成為我的品牌名。我覺得重複兩次有更重視的感覺,而且也比較有記憶點。

► What is “Beara Beara” named from?

Jake:Beara is the name of the peninsula where I grew up in south west Ireland. It’s a beautiful place with lots of mountains, lakes and rivers and I always love going back to visit there. When I was naming the brand I want to find a word that didn’t have any other connotations and I’m proud of the place where I’m from so it seemed to fit. Doubling the word gives it more emphasis and I think is more memorable.

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linda_beara beara3

這個後背包叫做 Stefano Backpack

非常剛硬的皮革構造,是個很強大的書包。

裡頭主要空間可以裝載筆記型電腦、文件夾、書籍,

小口袋在前面適合放充電器、配件、錢包等小物,

還有,內裡是柔軟的棉布內襯!

linda_beara beara4

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Jake原先是個旅人作家,在一次拉丁美洲的旅途中到了Bolivia紀錄與分享著當地人們的生活,也就在那時遇見了現在的合作夥伴Julia。Julia的家族從事傳統的皮包生產與銷售,在城市的後街上有個小小的店鋪。於是兩人開始合作,Jake腦中的創意和設計由Julia精湛的工藝和優質的材料變成一個個獨特又實用的包包。

► 是什麼促使你決定與Julia合作並成為一個包包設計師?

Jake:一開始是因為我覺得他們家庭需要幫助,為了越來越多的家族人口渴望能有更多收入。他們工作真的非常努力,我只是覺得沒有從這樣勤奮中得到收益真的不值。我並不是站在我幫助他們的角度去看,這是一個合作,合作雙方都一樣重要,我只是給他們多一個選擇。

雖然我從來沒有正式學習過設計,但設計一直存在在我家庭裡。我對於”型與形”一直都很有鑒賞力,我也是個相當實際的人,所以我們的包包也不僅只是美觀,它們也是非常實用的。當然一個實際的購買可以讓他們持續存在。

 

► What inspired you to collaborate with Julia and become a handbag designer?

Jake:Initially it was clear to me that the family needed some help as they struggled to earn enough more for their growing family. They worked hard, were wonderful people and I just thought what a shame it was that they weren’t benefitting from their hard work. I don’t look at it like I helped them, just that I opened up a doorway which because of where they are from was out of reach to them. This business is collaboration and both sides are just as important as they other.

Design has always been in my family and even though I never formally studied design I guess I have always had an appreciation for form and shape and I am quite a practical person so not only are our bags aesthetically pleasing but they are practical. Practical to use and a practical purchase for how long they will last.

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linda_beara beara5

我喜歡這個背包的原因是他可以揹又可以提,

而且型很中性,好像是小學時代很流行的那種日本硬殼背包。

linda_beara beara6

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► 你如何面對創作的撞牆期?

Jake:恩,目前為止沒有撞過牆,反倒是相反的。靈感源源不絕的出現,隨著品牌存在的時間越長,想法就來的越多越快。我們有大量的形狀和圖案想要製作,每天想做的也越來越多,而我們的供應商正快速的製作現有的訂單,所以有時候要抓緊時間生產和開發新的設計。隨著品牌的成長,我們不斷招募更多優秀的員工以及新的計畫,所以希望這點可以始我們的版圖再擴大快速些。

► What do you usually do when you run out of your creative idea?

Jake:Well so far it hasn’t happened. The exact opposite actually. Ideas come easier and faster the longer the brand exists. The huge amount of shapes and patterns that we are eager to produce is growing by the day however our suppliers are working fast to fullfill our existing orders so sometimes it’s a time sensitive thing to get new designs into production. As we grow we are continuously recruiting more employees and bringing on board new workshops so hopefully that will enable us to extend our range a little quicker in the future.

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►目前你們著重在網路訂購,那麼將來會有自己的店面嗎?會來亞洲市場設店嗎?

Jake:會的,在半年到一年內我們就會在倫敦開設自己的店面,在亞洲大規模的設店也正在計畫中。目前我們正在和首爾的某大商城洽談中,我也會在明年的新年期間飛往台灣、香港、中國(可能)與零售業者洽談東亞市場的計畫。當了多年的旅人作家,我其實很想念這樣的旅人生活,所以我很期待去這些亞洲國家,我想短期的未來應該會花很多時間在那裡。

Will you have your own store in the near future? Any plan for Asia market?

Jake:Yes. I think we are about 6 months to a year away from having our own store in London. We have big plans as regards Asia also. We have just started a concession in a large store in Seoul and I will be travelling to Taiwan, Hong Kong and possibly main-land China in the new year with the view to organising stockists of the brand throughout east Asia. Having been a traveller writer for several years I do miss life on the road so I look forward to seeing those countries and I have a feeling I will be spending a lot of time in Asia in the near future.

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linda_beara beara10

說明一下今天的搭配穿搭,

很多人覺得這個包包比較適合男生揹,

我個人覺得中性的可愛就在這,女孩也能帥氣呀~

最愛的芥末黃與點點圍巾,柔和一點硬殼牛皮的率性。

linda_beara beara8

個人覺得這背包設計最棒的地方就是 “他很高”,

背起來會在距離肩膀很近的位置
(就真的是小學生書包的位置)

一方面看起來很有精神、

一方面女生背的話包體會落在整個背部。
(不會過低)

硬殼背包就該在這個位置。

linda_beara beara11

選了一雙也是硬皮革的皮鞋,

我很喜歡牛皮原色,故意不繫皮帶想呈現輕鬆隨性。

站在落葉上好和諧阿~

linda_beara beara12

沒錯,這雙是Common Projects的鞋,

從側面的編碼就可以看出端倪吧 😀

對了,襪子當然也要有漂亮花色,

適合深秋的紫、橘、紅,魔鬼藏在細節裡。

linda_beara beara13

全皮後背包 Beara Beara
大衣服、點圍巾 H&M
黑色緊身彈性褲 UNIQLO
牛皮樂福鞋 Common Projects

Beara Beara 官網
Beara Beara 臉書
Beara Beara @Wolf & Badger全球商店



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